Pricing
Agency Results. Platform Prices.
Pick the plan that fits. Scale when you are ready. Cancel any time.
All prices exclude VAT.
Just want the text-back?
Text-Back
Missed-call text-back on your existing number. Nothing else. The taster.
£99 setup
- Instant text on every missed call
- Your existing number
- Live in 48 hours
100% recommended · 33 reviews · No contract
Online
Your website, your AI receptionist, your missed calls covered.
No setup fee — launch offer
- AI website built in days
- AI chat agent answering 24/7
- Hosting and updates included
- Missed-call text-back
- Google Business Profile setup
- Own your site after 24 months
100% recommended · 33 reviews · No contract
Local Hero
Everything in Online, plus we run your local presence.
£195 setup
- Everything in Online
- Google profile managed monthly
- Review automation
- Monthly site updates
100% recommended · 33 reviews · No contract
Growth
The full lead machine, run for you.
£495 setup
- Everything in Local Hero
- Lead generation
- Email and SMS campaigns
- Quote chase-up
- Monthly content pack
100% recommended · 33 reviews · No contract
Machine
Your business, run for you.
Invoiced
- Everything in Growth
- AI outbound calling
- WhatsApp automation
- Ads management included on budgets up to £2,000/month (then +10% of spend — half the industry norm)
- Inbox handled
100% recommended · 33 reviews · No contract
Limited places — we cap Machine clients so service never slips.
All prices exclude VAT.
Video Content
Short-form video that gets you seen.
Add video content to any plan. We film, edit, caption, and post — you just keep doing good work.
Content Growth
- 8-10 videos a month
- One on-site content day
- 2 platforms
- Monthly report
Content Dominate
- 12-16 videos a month
- Local creator content
- 3 platforms
- Paid boost management
All prices exclude VAT.
Launch Packages
Hit the ground running.
Brand-new business or fresh rebrand? Pick a launch package and go from nothing to fully live in one sprint.
Starter Launch
then £99/mo ongoing
- Website + AI receptionist
- Google listing
- Facebook + Instagram
- Email and domain
Full Launch
then £349/mo ongoing
- Everything in Starter
- TikTok, Pinterest, YouTube
- 30 days of posts scheduled
- Launch video
- Logo if needed
- Lead generation from day 7
Empire Launch
then £895/mo ongoing
- Everything in Full
- 90 days of posts
- 3 launch videos
- First ad campaign built
All prices exclude VAT.
Our Promise
The Fair Deal Promise
Honest Comparison
AIMC vs Checkatrade
Different tools for different jobs. Here is how they compare, sourced from Checkatrade's published pricing and feature pages as of July 2025.
| Feature | AIMC | Checkatrade |
|---|---|---|
| Your own website | Yes — built for you | No — profile page only |
| Lead ownership | 100% yours | Shared with competitors |
| Monthly cost | From £99/mo | £40-120/mo + per-lead fees |
| Contract lock-in | None — cancel any time | 12-month minimum |
| Missed-call text-back | Included | Not available |
| AI receptionist | Included from Online plan | Not available |
| Google profile managed | From Local Hero plan | Not included |
| Brand building | Your brand, your domain | Checkatrade brand |
| Review system | Automated follow-up | Built-in verified reviews |
| Video content | Add-on from £295/mo | Not available |
Checkatrade pricing and features sourced from checkatrade.com, July 2025. We have no affiliation with Checkatrade.
Where Checkatrade genuinely wins
Established brand recognition
Checkatrade is a household name. Homeowners already trust and search the platform.
Built-in review system
Their verified-review ecosystem is mature, widely recognised, and trusted by consumers.
Consumer trust from TV advertising
National TV campaigns mean millions of homeowners go to Checkatrade first when they need a trade.
Templates
Built for your trade.
Every site starts from a trade-specific template. Pick yours and we will customise it with your photos, your services, and your area.
How It Fits Together
Don't take our word for it. Test the machine.
Questions
Frequently asked questions
Most sites go live within 7 working days. We build your demo first so you can see exactly what you are getting before you pay a penny.
Not at all. We handle the website, the hosting, the domain, and every update. You just need to answer your phone when leads come through.
Cancel any time with one email. No notice period, no exit fees, no hard feelings. We keep your business because we earn it, not because we lock you in.
After 24 consecutive months, full ownership transfers to you. You can take the code, the domain, and the content — it is yours.
Yes, upgrade any time. Move from Online to Growth in a single email and we will adjust your billing from the next cycle.
Full refund within 14 days if demo not delivered. If we have not shown you something you are happy with inside two weeks, you get your money back.
An instant text to any caller you miss, so they don't ring someone else. It fires within seconds of the missed call, keeping the lead warm until you can call them back.
You get your own website, your own leads, your own brand. No shared leads. With Checkatrade you are renting visibility on someone else's platform; with us you are building something you own.
Ready?
See what we'd build for you.
We will build your demo for free. No card details, no commitment. If you like it, pick a plan. If you don't, walk away.