Insights
Guides for trades and local businesses
Plain-English guides, honest comparisons and free tools for businesses across the UK and Ireland that want more calls, more reviews and more booked jobs.
How much does a website cost in 2026?
DIY builders, freelancers, agencies and monthly plans compared in plain English, plus the hidden costs most people forget and five questions to ask before you buy.
Read moreAIMC Lead Machine vs Checkatrade
An honest side-by-side look at owning your own website and leads versus paying for a directory listing, including the areas where Checkatrade wins.
Read moreROI calculator
Put in your own numbers for calls, missed calls and average job value to see an honest estimate of what faster replies could be worth each month.
Read moreWebsite score
Answer twelve quick questions and get a visibility score for your business, along with the three biggest leaks that are costing you leads.
Read moreResources and articles
Longer reads on AI, automation and running a small business, written for owners rather than marketers.
Read moreWhy we write these
Most of the business owners we speak to have been sold something they did not need at some point. These pages are our attempt to give straight answers first: what things cost, what actually brings in work, and when you do not need us at all. If you have a question we have not covered, call or text 07777 513366 and we will happily answer it.
Looking for something more specific? Our services overview explains each part of what we do, and where we work covers how we look after businesses in towns and cities across England, Scotland, Wales, Northern Ireland and Ireland, all from our bases in Belfast and Dundee.