Guide
Websites for roofers: what you need and what it costs
A roofer's website needs to show up in Google for "roofer in [your area]", display your phone number prominently, and show photos of your work. Roofing jobs are high-value and often urgent, so customers want to see proof you do good work before they call. A roofer website costs from £350 one-off, with optional monthly extras like missed-call text-back for when you are up on a roof.
Key facts
- Essential pages
- 5: home, services, areas, reviews, contact
- Biggest selling point
- Photos of completed jobs
- Most important feature
- Phone number on every page
- Cost from
- £350 one-off + optional monthly extras
Why roofers need a website
Roofing is a high-trust, high-value trade. A new roof or a major repair costs thousands, so customers want to see evidence of quality work before they call. A website with photos of your completed jobs, reviews from happy customers and clear information about your services does this for you.
Roofing is also urgent: when someone has a leaking roof, they search Google and call the first roofer who looks reliable. If you do not have a website, you are not in that search.
What a roofer website should include
The most effective roofer websites have five pages:
Home: what you do, where you work, and your phone number front and centre.
Services: roof repairs, new roofs, flat roofs, guttering, chimney work, emergency call-outs.
Areas: every town and postcode area you cover.
Reviews and photos: real Google reviews and photos of completed jobs.
Contact: phone number, email, a simple form and your insurance details.
Photos are your biggest selling point
More than any other trade, roofing sells through photos. Customers want to see before-and-after shots, clean workmanship and finished roofs. A website with a gallery of your best jobs will convert far more visitors into calls than one with text alone.
You do not need professional photography. Photos taken on your phone of completed jobs, with a short caption, are enough. The key is to show real work, not stock photos.
| Feature | Why roofers need it | Cost |
|---|---|---|
| Phone number on every page | Urgent calls for leaks and repairs | Included in build |
| Photo gallery | Customers want to see your work | Included in build |
| Service-area pages | Google sends you local searches | Included in build |
| Missed-call text-back | You are always up on a roof | £49/mo |
| Reviews display | Trust for high-value jobs | Included in build |
| Insurance details | Reassures customers | Included in build |
What it costs
A roofer website from us starts at £350 one-off for a five-page site with a photo gallery. Optional monthly extras include missed-call text-back at £49 a month, an AI chatbot, and Google Business Profile management. You only add what you need, and everything is agreed on a free discovery call.
Frequently asked questions
Do I need professional photos for my roofing website?
No. Photos taken on your phone of completed jobs are fine. The key is to show real work, not stock photos. A gallery of 10–20 of your best jobs, with short captions, is more convincing than professional photography of someone else's work.
How do I show up in Google for "roofer in my area"?
You need a fast mobile website with your trade and area in the page titles, a complete Google Business Profile with reviews, and service-area pages for each town you cover. Reviews and photos both help your ranking.
Should I show my insurance details on my website?
Yes. Roofing is high-risk work, and customers want to know you are properly insured. Display your public liability insurance details on your contact or about page.
Can the website handle emergency roof call-outs?
Yes. Your website can make it clear you offer emergency call-outs for leaks and storm damage, and missed-call text-back means even if you miss a call while on a roof, the customer gets an instant text.
How much does a roofer website cost?
From £350 one-off for a five-page site with a photo gallery. Optional monthly extras like missed-call text-back start at £49 a month.
Can I show before-and-after photos?
Yes. A before-and-after gallery is one of the most effective features on a roofing website. It shows the quality of your work and helps customers understand what a repair or replacement involves.
Book a free discovery call
We will look at your business, answer your questions and show you what your website could look like, all for free.