Guide
Websites for plumbers: what you need and what it costs
A plumber's website needs five pages, your phone number on every page, your service areas listed clearly, and a way for customers to reach you instantly. It should load fast on mobile because most of your calls come from people with an emergency. A plumber website costs from £350 one-off, with optional monthly extras like missed-call text-back for when you are under a sink.
Key facts
- Essential pages
- 5: home, services, areas, reviews, contact
- Most important feature
- Phone number on every page
- Biggest lead loss
- Missed calls while on a job
- Cost from
- £350 one-off + optional monthly extras
Why plumbers need a website more than most trades
Plumbing is an emergency trade. When someone has a burst pipe or a broken boiler, they search Google on their phone and call the first plumber who looks reliable. If you do not have a website, or if your website is slow or hard to use on a phone, you lose that call to a competitor who does.
A good plumber website does three things: it shows up in Google for "plumber in [your area]", it loads fast on a phone, and it makes it obvious how to call you. That is it. You do not need fancy animations or a blog, you need speed and a phone number.
What a plumber website should include
The most effective plumber websites have these five pages:
Home: what you do, where you work, and your phone number front and centre.
Services: emergency repairs, boiler installation, bathroom fitting, whatever you offer.
Areas: every town and postcode area you cover, so Google sends you local searches.
Reviews: real Google reviews from happy customers, which build trust and help your ranking.
Contact: phone number, email, a simple form and your Google Business Profile link.
The one feature every plumber needs
Missed-call text-back. Plumbers miss more calls than almost any other trade because they are usually under a sink or in a loft when the phone rings. If a customer with a leaking pipe calls and gets voicemail, they do not leave a message, they call the next plumber on the list.
Missed-call text-back sends an instant text to every missed caller saying you are on a job and will call back, or offering them a way to describe the problem by text. This one feature can recover a significant portion of the emergency calls you currently lose.
| Feature | Why plumbers need it | Cost |
|---|---|---|
| Phone number on every page | Emergency callers need to call fast | Included in build |
| Fast mobile loading | Callers are on a phone in a panic | Included in build |
| Service-area pages | Google sends you local searches | Included in build |
| Missed-call text-back | You are always on a job | £49/mo |
| Google reviews display | Trust for emergency callers | Included in build |
| AI chatbot | Answers "do you cover my area?" instantly | £49–£99/mo |
What it costs
A plumber website from us starts at £350 one-off for a five-page site that loads fast on mobile, has your phone number on every page and includes your service areas. Optional monthly extras include missed-call text-back at £49 a month, an AI chatbot at £49–£99 a month, and Google Business Profile management. You only add the extras you need, and everything is agreed on a free discovery call.
Frequently asked questions
Do I need a website if I get most of my work from word of mouth?
Word of mouth is great, but it only reaches people who already know you. A website reaches people who are searching Google for a plumber in your area, which is where most new customers start. The two work together.
How do I show up in Google for "plumber in my area"?
You need a fast mobile website with your trade and area in the page titles, a complete Google Business Profile with reviews, and service-area pages for each town you cover. Reviews are the single biggest factor in local ranking.
What about emergency call-out? Can the website help with that?
Yes. Your website can make it clear you offer emergency call-outs, and missed-call text-back means even if you miss a 2am call, the customer gets a text saying you will call back, rather than moving on to the next plumber.
Can I list all the plumbing services I offer?
Yes. Your services page should list everything you do: emergency repairs, boiler installation, bathroom fitting, power flushing, gas work (if Gas Safe registered). Each service can have its own section or page.
How much does a plumber website cost?
From £350 one-off for a five-page site. Optional monthly extras like missed-call text-back start at £49 a month. You only pay for the extras you need.
Do I need to be Gas Safe registered to have a plumbing website?
No, but if you are Gas Safe registered, you should display your registration number prominently on your website. It builds trust and helps with both customers and Google ranking.
Book a free discovery call
We will look at your business, answer your questions and show you what your website could look like, all for free.