Guide
Websites for electricians: what you need and what it costs
An electrician's website needs to show up in Google for "electrician in [your area]", load fast on a phone, and make it obvious how to call you. Most electrical work comes from urgent searches, so speed and a visible phone number matter more than anything else. A website costs from £350 one-off, with optional monthly extras like missed-call text-back for when you are up a ladder or in a loft.
Key facts
- Essential pages
- 5: home, services, areas, reviews, contact
- Most important feature
- Phone number on every page
- Show qualifications
- NICEIC, NAPIT, Part P on the site
- Cost from
- £350 one-off + optional monthly extras
Why electricians lose work without a website
When someone's lights go out or a fuse keeps tripping, they search Google for an electrician and call the first one that looks reliable. If you do not have a website, or if yours is slow or hard to use on a phone, you are not that first call.
Electricians also miss a lot of calls because the work is hands-on: you are often up a ladder, in a loft or dealing with a live circuit. Every missed call is a potential job that goes to a competitor who answered.
What an electrician website should include
The most effective electrician websites have five pages:
Home: what you do, where you work, and your phone number front and centre.
Services: fuse boards, rewires, emergency call-outs, EV chargers, PAT testing, whatever you offer.
Areas: every town and postcode area you cover, for local Google searches.
Reviews: real Google reviews from satisfied customers.
Contact: phone number, email, a simple form and your NICEIC or NAPIT registration if applicable.
The one feature every electrician needs
Missed-call text-back. Electricians miss calls constantly because they are usually in the middle of hands-on work. When a customer with a tripping fuse calls and gets voicemail, they call the next electrician on the list.
Text-back sends an instant text to every missed caller, keeping the lead alive while you finish the job. For electricians, this is often the difference between winning and losing the job.
| Feature | Why electricians need it | Cost |
|---|---|---|
| Phone number on every page | Urgent callers need to call fast | Included in build |
| Fast mobile loading | Callers are on a phone, often stressed | Included in build |
| Service-area pages | Google sends you local searches | Included in build |
| Missed-call text-back | You are always on a tools | £49/mo |
| NICEIC/NAPIT display | Trust and compliance | Included in build |
| AI chatbot | Answers "do you cover my area?" instantly | £49–£99/mo |
Showing your qualifications
If you are NICEIC registered, NAPIT registered or Part P certified, display it prominently on your website. Customers look for these qualifications as a sign of trust, and they help with Google ranking too. Include your registration number and a link to the relevant body if possible.
This is especially important for electrical work, where safety and compliance matter. A website that shows your qualifications will convert more visitors into calls than one that does not.
What it costs
An electrician website from us starts at £350 one-off for a five-page site. Optional monthly extras include missed-call text-back at £49 a month, an AI chatbot, and Google Business Profile management. You only add what you need, and everything is agreed on a free discovery call.
Frequently asked questions
Do I need a website if I get work from Checkatrade?
Checkatrade can generate leads, but you are renting the relationship and competing with other electricians on the same page. Your own website gives you leads that come directly to you, with no monthly directory fee. See our Checkatrade comparison for more.
Should I show my NICEIC registration on my website?
Yes, prominently. Customers look for electrical qualifications as a sign of trust and safety. Display your registration number and, if possible, a link to verify it on the NICEIC website.
Can the website show I do emergency call-outs?
Yes. Your home page and services page should make it clear if you offer emergency electrical call-outs, and missed-call text-back means even calls you miss at 2am get an instant response.
How do I rank in Google for "electrician in my area"?
You need a fast mobile website with your trade and area in the page titles, a complete Google Business Profile with reviews, and service-area pages for each town you cover. Reviews are the biggest single factor.
How much does an electrician website cost?
From £350 one-off for a five-page site. Optional monthly extras like missed-call text-back start at £49 a month. You only pay for what you need.
Can I list all my electrical services?
Yes. Your services page should list everything: fuse board upgrades, full rewires, EV charger installation, emergency call-outs, PAT testing, lighting, security systems. Each can have its own section.
Book a free discovery call
We will look at your business, answer your questions and show you what your website could look like, all for free.