Guide
Websites for cleaners: what you need and what it costs
A cleaner's website needs to show up in Google for "cleaner in [your area]", list your services clearly, and make it easy to book or request a quote. Cleaning is a repeat-business trade, so your website should also make it easy for existing clients to rebook. A cleaner website costs from £350 one-off, with optional monthly extras like an AI chatbot to handle booking enquiries.
Key facts
- Essential pages
- 5: home, services, areas, reviews, contact
- Most important feature
- Clear service list and easy booking
- Most valuable extra
- AI chatbot for booking enquiries
- Cost from
- £350 one-off + optional monthly extras
Why cleaners need a website
Cleaning is a competitive trade, and customers often search Google for a local cleaner rather than asking for recommendations. If you do not have a website, you are not in that search, and your competitors who do have one will get the call.
A cleaner website also helps with repeat business. Existing clients can rebook through your website or send a quick message if they need an extra clean, rather than having to call you during working hours.
What a cleaner website should include
The most effective cleaner websites have five pages:
Home: what you do, where you work, and how to get a quote.
Services: domestic cleaning, commercial cleaning, end-of-tenancy, deep cleans, carpet cleaning.
Areas: every town and postcode area you cover.
Reviews: real Google reviews from regular clients.
Contact: phone number, email, a simple booking or quote form.
Standing out in a competitive market
Cleaning is a competitive trade with many providers, so your website needs to make you stand out. The three things that help most are: clear service descriptions so customers know exactly what you offer, real reviews from happy clients, and a fast, easy way to get a quote or book.
An AI chatbot is especially useful for cleaners because many enquiries are simple: "Do you cover my area?", "How much for a weekly clean?", "Can you do a one-off deep clean?" A chatbot can answer these instantly and capture the booking, while you are busy cleaning.
| Feature | Why cleaners need it | Cost |
|---|---|---|
| Phone number on every page | Customers want to talk before booking | Included in build |
| Clear service list | Customers need to know what you offer | Included in build |
| Service-area pages | Google sends you local searches | Included in build |
| AI chatbot | Handles booking enquiries while you clean | £49–£99/mo |
| Reviews display | Trust in a competitive market | Included in build |
| Booking form | Easy for clients to request a clean | Included in build |
What it costs
A cleaner website from us starts at £350 one-off for a five-page site with a booking or quote form. Optional monthly extras include an AI chatbot at £49–£99 a month, and Google Business Profile management. You only add what you need, and everything is agreed on a free discovery call.
Frequently asked questions
Do I need a website if I advertise on Facebook?
Facebook is useful, but a website shows up in Google searches for "cleaner in [your area]", which is where most new customers look. A website also gives you a professional email and a booking form, which Facebook cannot. See our full guide on website vs Facebook.
Should I show my prices on my website?
It depends on your pricing model. If you have fixed prices for specific services (like end-of-tenancy cleans), showing them helps. If you price per job, a "from" price or a free quote form is better. Most cleaners use a quote form.
How do I rank in Google for "cleaner in my area"?
You need a fast mobile website with your trade and area in the page titles, a complete Google Business Profile with reviews, and service-area pages for each town you cover. Reviews are the biggest single factor in local ranking.
Can the website handle repeat bookings?
Yes. Your website can have a simple form for existing clients to request a rebook or an extra clean, which is more convenient than calling you during working hours.
How much does a cleaner website cost?
From £350 one-off for a five-page site with a booking form. Optional monthly extras like an AI chatbot start at £49 a month.
Is an AI chatbot useful for a cleaning business?
Yes, especially. Most cleaning enquiries are simple questions about areas, services and pricing. A chatbot can answer these instantly and capture the booking while you are busy cleaning, so you do not miss enquiries.
Book a free discovery call
We will look at your business, answer your questions and show you what your website could look like, all for free.