Guide
Websites for builders: what you need and what it costs
A builder's website needs to show up in Google for "builder in [your area]", display photos of your completed projects, and make it easy for potential clients to contact you. Building projects are high-value and involve trust, so your website needs to show quality and reliability. A builder website costs from £350 one-off, with optional monthly extras like an AI chatbot to qualify enquiries.
Key facts
- Essential pages
- 5: home, services, projects, areas, reviews
- Biggest selling point
- Project photos organised by type
- Most valuable extra
- AI chatbot for enquiry qualification
- Cost from
- £350 one-off + optional monthly extras
Why builders need a website
Building is a high-trust, high-value trade. Whether you do extensions, new builds, renovations or commercial work, your clients are spending significant money and want to see evidence of quality before they pick up the phone. A website with project photos, reviews and clear information about your services does this for you.
Unlike emergency trades, building enquiries are often planned rather than urgent, but the customer still starts with a Google search. If you are not in that search, you are not on the shortlist.
What a builder website should include
The most effective builder websites have these pages:
Home: what you do, where you work, and your phone number front and centre.
Services: extensions, new builds, renovations, commercial, groundwork, whatever you offer.
Projects: photos and short descriptions of completed jobs, organised by type.
Areas: every town and region you cover.
Reviews and about: real Google reviews and information about your team and qualifications.
Project photos are essential
Builders sell through their portfolio. A potential client wants to see that you have done a similar project to theirs, to a high standard. Your website should have a project gallery with photos of completed work, organised by type (extensions, renovations, new builds) so visitors can find relevant examples.
Each project photo should have a short caption: what the job was, where it was, and how long it took. This helps both visitors and Google understand what you do.
| Feature | Why builders need it | Cost |
|---|---|---|
| Phone number on every page | Clients want to talk before visiting | Included in build |
| Project gallery | Shows quality and relevant experience | Included in build |
| Service-area pages | Google sends you local searches | Included in build |
| AI chatbot | Qualifies enquiries while you are on site | £49–£99/mo |
| Reviews display | Trust for high-value projects | Included in build |
| Team and qualifications | Reassures clients about reliability | Included in build |
Qualifying enquiries
Builders often get a lot of enquiries that do not turn into jobs: people who are just pricing up, or whose budget does not match the work they want. An AI chatbot on your website can qualify these enquiries by asking about the project type, budget and timeline before sending the enquiry to you.
This saves you time on the phone and means the enquiries you do receive are more likely to be serious. It is one of the most valuable extras for a builder.
What it costs
A builder website from us starts at £350 one-off for a five-page site with a project gallery. Optional monthly extras include an AI chatbot for enquiry qualification at £49–£99 a month, and Google Business Profile management. You only add what you need, and everything is agreed on a free discovery call.
Frequently asked questions
Do I need a website if I get most of my work from referrals?
Referrals are great, but they only reach people who know your past clients. A website reaches people searching Google for a builder in your area. The two work together: the referral sends them to your website, where the project photos close the deal.
How many project photos should I show?
Aim for 10–20 of your best projects, organised by type (extensions, renovations, new builds). Each photo should have a short caption. You do not need hundreds, just a strong selection that shows the range and quality of your work.
How do I rank in Google for "builder in my area"?
You need a fast mobile website with your trade and area in the page titles, a complete Google Business Profile with reviews, and service-area pages for each town you cover. Reviews and project photos both help your ranking.
Can the website help me filter out tyre-kickers?
Yes. An AI chatbot can ask about the project type, budget and timeline before sending the enquiry to you, so you only spend time on serious leads. This is one of the most valuable extras for a builder.
How much does a builder website cost?
From £350 one-off for a five-page site with a project gallery. Optional monthly extras like an AI chatbot start at £49 a month.
Should I show my team on the website?
Yes. Building is a trust business, and clients want to know who will be on their property. A short about page with photos of you and your team, plus your qualifications and insurance details, helps build that trust.
Book a free discovery call
We will look at your business, answer your questions and show you what your website could look like, all for free.