How do I get my business recommended by ChatGPT?

To get your business recommended by ChatGPT, you need a website with clear, well-structured content that describes what you do, where you work and what makes you a good choice. ChatGPT reads the web to answer questions, so it needs to find clear, consistent information about your business. Use schema markup, keep your details consistent everywhere, answer common customer questions on your site, and get reviews on Google.

How ChatGPT finds businesses

When someone asks ChatGPT for a recommendation, it searches the web for information and synthesises an answer. It looks for businesses that are clearly described, well-reviewed and consistently listed across multiple sources. If ChatGPT cannot find clear information about your business, it cannot recommend you.

Unlike Google, which ranks websites by links and keywords, ChatGPT looks for clarity and structure. It wants to understand who you are, what you do, where you are, and whether customers trust you. The more clearly you present this, the more likely ChatGPT is to recommend you.

The five things that matter most

Here is what makes ChatGPT more likely to recommend your business:

1. A clear website with pages that answer common questions. ChatGPT reads your content, so it needs to understand your services, your area and your expertise.

2. Schema markup (structured data) that tells ChatGPT your business name, services, location, phone number and reviews in a format it can read instantly.

3. Consistent information across the web. If your address is different on Google, your website and Yelp, ChatGPT may not trust the information.

4. Reviews on Google and other platforms. ChatGPT reads reviews to judge quality and trustworthiness.

5. Content that answers the questions customers actually ask. If someone asks ChatGPT "how much does a plumber cost?" and your site has a clear answer, ChatGPT may quote you.

What to put on your website

Your website should have content that is easy for both humans and AI to understand. The most effective approach is to write clear answers to the questions your customers ask, using plain English and a logical structure.

Each page should have one main topic, a clear heading that states the topic, and a first paragraph that answers the question directly. This is not just good for ChatGPT, it is good for your human visitors too. The two goals align: if a person can quickly find the answer on your site, ChatGPT can too.

Consistency across the web

ChatGPT does not only read your website. It reads your Google Business Profile, directory listings, social media and review sites. If your business name, address, phone number and services are different across these sources, ChatGPT may be confused or lose trust in the information.

Make sure your name, address and phone number are exactly the same everywhere. This is called NAP consistency (Name, Address, Phone), and it matters for both Google SEO and AI recommendations.

Getting quoted, not just recommended

The highest-value outcome is when ChatGPT quotes your business directly in its answer, rather than just listing you as an option. This happens when your website has a clear, authoritative answer to the question being asked.

For example, if someone asks ChatGPT "how much does a tradesperson website cost?" and your site has a page with a clear, specific answer, ChatGPT may quote your answer and link to your site. This is why we build answer-focused content pages for our customers: they are the pages most likely to be quoted by AI tools.