Guides
Guides for trades and small businesses
Straight answers to the questions trades and small business owners ask about websites, AI receptionists, missed calls, leads and getting found online, written in plain English.
Answer guides
How much does an AI receptionist cost?
An AI receptionist for a small business typically costs from £49 to £199 per month on top of your website, depending on how many calls and m...
Read the full guideWhat is an AI receptionist and how does it work for a small business?
An AI receptionist is software that answers phone calls, website chats and WhatsApp messages for your business when you cannot. It sends an ...
Read the full guideAI receptionist vs answering service vs voicemail: which is best?
For most small businesses and trades, an AI receptionist is the best balance of cost and coverage. Voicemail is free but loses most callers....
Read the full guideHow much does a website for a tradesperson cost?
A website for a tradesperson in the UK typically costs £350–£1,500 one-off, or £30–£100 a month on a plan. The price depends on who builds i...
Read the full guideDo I need a website if I have a Facebook page?
Yes. A Facebook page is a useful extra, but it is not a substitute for a website. You do not own your Facebook page, it can be taken down wi...
Read the full guideHow do I get more leads for my trade business?
The fastest way to get more leads for a trade business is to answer your phone faster, show up in Google searches for your trade and area, a...
Read the full guideWhat is AEO / GEO and why does my business need it?
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the practice of making sure AI search tools like ChatGPT, Gemi...
Read the full guideHow do I get my business recommended by ChatGPT?
To get your business recommended by ChatGPT, you need a website with clear, well-structured content that describes what you do, where you wo...
Read the full guideMissed calls: how much do they cost a small business?
Missed calls cost a small business far more than most owners realise. If you miss 5 calls a week with an average job value of £250, that is ...
Read the full guideAI chatbot for my website: is it worth it?
Yes, for most small businesses and trades. An AI chatbot on your website answers common questions instantly, captures enquiries when you are...
Read the full guideHow long does it take to build a business website?
A small business website typically takes 5–15 working days to build once the content and design are agreed. A simple five-page trade site ca...
Read the full guideTrade-specific guides
Websites for plumbers: what you need and what it costs
A plumber's website needs five pages, your phone number on every page, your service areas listed clearly, and a way for customers to reach y...
Read the full guideWebsites for electricians: what you need and what it costs
An electrician's website needs to show up in Google for "electrician in [your area]", load fast on a phone, and make it obvious how to call ...
Read the full guideWebsites for roofers: what you need and what it costs
A roofer's website needs to show up in Google for "roofer in [your area]", display your phone number prominently, and show photos of your wo...
Read the full guideWebsites for builders: what you need and what it costs
A builder's website needs to show up in Google for "builder in [your area]", display photos of your completed projects, and make it easy for...
Read the full guideWebsites for cleaners: what you need and what it costs
A cleaner's website needs to show up in Google for "cleaner in [your area]", list your services clearly, and make it easy to book or request...
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